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| 资料名称： 计费与客户关系管理相融合(PPT20)(英文) ppt 格式 |
| 资料编号: |
23_37614 |
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| 资料类型： |
实用技能 |
| 资料格式: |
ppt 格式 |
| 授权方式： |
会员下载 |
| 资料大小： |
481 KB |
| 资料等级： |
 |
| 资料语言： |
简体中文 |
| 所需积分： |
15 分
升级vip会员,无需积分 |
| 解压密码： |
默认密码:www.51gl.cn |
| 本资料是会员资料,如果你是会员，请登陆。如果不是会员请注册。 |
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| ∷资料简介∷ |
| focus change land grab” vs revenue maximisation”
no longer growth at any cost”
conflicting kpis subscriber growth and arpu
low value” vs. high value” customers
can they be identified?
difficulties in determining best candidates for vas
disparate systems for data / voice, prepaid postpaid obscure the view of the customer base
achieve a single customer view
segment & identify most valuable customers
improve customer satisfaction
increase arpu & reduce churn
consolidate systems & reduce duplication
automate and streamline key processes
lower systems’ total cost of ownership (tco)
optimize assets among partners and vendors
rapidly launch new services
bundle and target right customer with right offer
efficiently scale & assure revenues
strengthen role in value chain (content & commerce
separate billing systems to support prepaid & postpaid, voice & data etc.
increases a msps total cost of ownership (tco)
maintenance, upgrade and operational costs
…and separate billing and crm platforms for customer support
obscured view of the customer base
inability to offer innovative service and price plan bundles based on
business intelligence with respect to customer profiles, behavior and segmentation
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